There are so many media channels and the marketing world moves so fast that businesses could be forgiven for wanting the world to stop for them to get off. Well there’s no need to be overwhelmed: pausing for a moment (or perhaps a little longer) to see the big picture helps. That’s how I see Marketing strategy: getting your strategy straight means you and your staff will find it easier to make day-to-day decisions on what channels to use, whom you are trying to reach, whom you aren’t trying to reach, and how to engage them.
Segmentation and positioning are just two of the topics I have learned about and applied so far in my Chartered Institute of Marketing (CIM) Diploma in Professional Marketing. I had the exam for the first of three modules in August, and just received my certificate. Not only does this go towards my final qualification but it also is a standalone award. (That went straight on my LinkedIn profile!)
If you’d like to pick my brain on marketing strategy, don’t hesitate to get in touch.