When I worked as an English teacher in deepest Saarland years ago, I would be sent to various factories, mostly makers of car parts. One of them displayed a sign in large print, right next the the barrier where deliveries and guests would enter the premises: “DAYS SINCE LAST INDUSTRIAL ACCIDENT” (or words to that effect – back in those days, around 2005, I didn’t have a smartphone to take a photo.)
Well in our industry – writing, advertising, communications and the like – lives are on the line too.* When an email recipient opens an email and is disappointed to realise that the promised payload is on my hard-drive but not theirs, a part of them dies forever. I think we all know the feeling.
So, like the factory making parts for delivery to car plants far away, I hang my head in shame every time I forget one. If you are one of the people affected by this egregious absence of mind, let me apologise to you now, wholeheartedly and unreservedly.
* Obviously they aren’t.