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My CIM certificate – Strategic Marketing Award

Strategic Marketing Award

There are so many media channels and the marketing world moves so fast that businesses could be forgiven for wanting the world to stop for them to get off. Well there’s no need to be overwhelmed: pausing for a moment (or perhaps a little longer) to see the big picture helps. That’s how I see Marketing strategy: getting your strategy straight means you and your staff will find it easier to make day-to-day decisions on what channels to use, whom you are trying to reach, whom you aren’t trying to reach, and how to engage them.

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A mini with a Union Jack on the roof.

Brand Britain – an interesting article in Catalyst

An article in the latest edition of “Catalyst”, the Chartered Institute of Marketing’s quarterly magazine…

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Everything or nothing (text)

Is Marketing “everything”? Understanding apparently inflated definitions

What’s the first thing you learn when you embark upon a formal qualification in Marketing?…

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