It’s one of those terms that gets bandied around a lot. But do you truly understand what it means? I’m going to suggest various meanings to help you get a handle on what big data is. Understanding the various possible meanings is more helpful than trying to get your head around one very fuzzy definition.
There are so many media channels and the marketing world moves so fast that businesses could be forgiven for wanting the world to stop for them to get off. Well there’s no need to be overwhelmed: pausing for a moment (or perhaps a little longer) to see the big picture helps. That’s how I see Marketing strategy: getting your strategy straight means you and your staff will find it easier to make day-to-day decisions on what channels to use, whom you are trying to reach, whom you aren’t trying to reach, and how to engage them.
An article in the latest edition of “Catalyst”, the Chartered Institute of Marketing’s quarterly magazine for members, spoke to various marketing people about “Brand Britain” after Brexit. Unfortunately, it’s not available online – but here’s a quick summary from me and a couple more thoughts. It would be great to hear what you think.
So here goes – don’t shoot the messenger. I’m only relaying what was written in the article.
What’s the first thing you learn when you embark upon a formal qualification in Marketing? Yes, it’s the definition of Marketing itself. According to the Chartered Institute of Marketing, that would be:
… the management process responsible for identifying, anticipating and satisfying customer requirements profitably.