Brand Britain – an interesting article in Catalyst

A mini with a Union Jack on the roof.

An article in the latest edition of “Catalyst”, the Chartered Institute of Marketing’s quarterly magazine for members, spoke to various marketing people about “Brand Britain” after Brexit. Unfortunately, it’s not available online – but here’s a quick summary from me and a couple more thoughts. It would be great to hear what you think.

So here goes – don’t shoot the messenger. I’m only relaying what was written in the article.

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Is Marketing “everything”? Understanding apparently inflated definitions

Everything or nothing (text)

What’s the first thing you learn when you embark upon a formal qualification in Marketing? Yes, it’s the definition of Marketing itself. According to the Chartered Institute of Marketing, that would be:

… the management process responsible for identifying, anticipating and satisfying customer requirements profitably.

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