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John Heaven

a creative, contemplative communicator with an eye for strategy

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Month: May 2017

A mini with a Union Jack on the roof.

Brand Britain – an interesting article in Catalyst

An article in the latest edition of “Catalyst”, the Chartered Institute of Marketing’s quarterly magazine for members, spoke to various marketing people about “Brand Britain” after Brexit. Unfortunately, it’s not available online – but here’s a quick summary from me and a couple more thoughts. It would be great to hear what you think. So…
Marketing John Heaven May 16, 2017December 4, 2018 3 min read
Everything or nothing (text)

Is Marketing “everything”? Understanding apparently inflated definitions

What’s the first thing you learn when you embark upon a formal qualification in Marketing? Yes, it’s the definition of Marketing itself. According to the Chartered Institute of Marketing, that would be: … the management process responsible for identifying, anticipating and satisfying customer requirements profitably.
Marketing John Heaven May 2, 2017December 4, 2018 4 min read
John Heaven wearing a bow tie
I'm John Heaven, a creative, contemplative communicator with an eye for strategy.

Recent Posts

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  • Brexit Q&A with British Embassy for British citizens in Hamburg

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