For many years now, I’ve been involved in Marketing one way or other. Learning on the job is a fine thing – but formal education is often a good way of consolidating knowledge, giving it some structure and filling in a few gaps. That’s why I decided to embark on a recognised qualification in Marketing. After some research and a recommendation from a friend, I decided to pursue the Diploma in Professional Marketing, which is a Chartered Institute of Marketing qualification. I chose to learn partly by distance learning and partly in-person, with intensive weekends in Birmingham. The course is run by the Oxford College of Marketing.