
Write-up: sound branding talk with John Groves
On Sunday 23rd October 2016, I and nine others were lucky enough to spend an hour-and-a-half with John Groves, founder of Groves Sound Branding GmbH, a legendary music producer and a pioneer in the field of sound branding. I’m sure I wasn’t the only one who had an “aha” moment: sound branding seems obvious when someone explains it to you,…